A Brand Storyteller and Marketing Strategist who finds joy in building brands.
ABOUT ME
I’m a brand storyteller and marketing strategist who finds joy
in building brands that people feel connected to.
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From June 2021 to September 2025, I led marketing for Roastery Coffee House and Colocal Chocolates as their Head of Marketing. Over these years, I designed, strategised, and executed campaigns that shaped how both brands look, sound, and feel today. My work spanned everything from Instagram films, video ads, and photo shoots to on-ground experiences that brought people closer to the brand.
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JOURNEY
During this time, I was part of the core team that saw Roastery grow from two outlets to eleven, including one all the way in Helsinki, Finland — a launch campaign I personally spearheaded. Working directly with the founders gave me the freedom to explore ideas without boundaries, and together, we built brands that became known for their strong identity, emotional resonance, and creative experimentation.
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Before that, I ran my own social media marketing company
(2014–2020), a zero-capital venture started from my bedroom.
I wrote, designed, and planned digital campaigns for brands across industries. Among these, my most meaningful collaboration was with IJM (International Justice Mission), an NGO rescuing victims of trafficking. Our communication work helped spread safety awareness across rural Bengal, and for the first time, I felt that my work could make a tangible difference.​
Through my entrepreneurial venture Grow Guide, I was inducted by the ruling party of West Bengal to train their staff for better efficiency ahead of the 2024 General Elections.​.
But of all my roles, the one closest to my heart is being a mother to two young children — a toddler and a baby. I became a mother in 2021, just as my career was soaring, and I believe motherhood didn’t slow me down — it deepened my creativity and purpose.
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If you have an idea or a brand that needs a story, an identity, or a little spark — I’d love to talk
